How to Convert More Sales
As business owners, we often place a disproportionate amount of emphasis on the importance of lead generation. But 95% of marketing is about what happens after you get the sales lead.
Lead Generation Has Changed Forever
It's time for a radical rethink when it comes to lead generation. The days of interrupting people and trying to sell to them immediately are over. It's high time we reframed 'lead generation' as 'the art of getting permission.'