copywriting

The Secret to Successful Marketing
Marketing, and sales for that matter, is often maligned for being some kind of dark art that uses short term tactics to trick people into buying stuff they don’t need. But good marketing doesn’t work that way at all...
How to Write Killer Headlines
How can you make your blog posts and articles stand out from vanilla SEO fodder? Well, a good start is by writing a headline that grabs people by the danglies and refuses to let go until they have read every…last…word.
21 Words that Sell
As marketers, words are the essential tools of our trade. We spend our days carefully selecting the right combination of words to persuade, to inspire, to entertain and, most importantly, to sell.
Is it Ever OK to Swear in Your Marketing? (Warning: Explicit Content)
With swearing so commonplace in films, on social media and on TV, why is it still such a taboo to use our four lettered friends in marketing and sales?…
7 Websites that Prove Clarity Beats Cleverness
It’s hard putting yourself in the shoes of a new website visitor. Here’s seven shining examples of websites that are nailing their messaging - so you can copy them…