small business marketing

How to Convert More Sales
As business owners, we often place a disproportionate amount of emphasis on the importance of lead generation. But 95% of marketing is about what happens after you get the sales lead.
Lead Generation Has Changed Forever
It's time for a radical rethink when it comes to lead generation. The days of interrupting people and trying to sell to them immediately are over. It's high time we reframed 'lead generation' as 'the art of getting permission.'
What Is Marketing?
What is marketing? It sounds like a simple enough question, but if you were to ask a thousand business owners what marketing actually is, you’d probably get a thousand different answers.
How to Write Killer Headlines
How can you make your blog posts and articles stand out from vanilla SEO fodder? Well, a good start is by writing a headline that grabs people by the danglies and refuses to let go until they have read every…last…word.
21 Words that Sell
As marketers, words are the essential tools of our trade. We spend our days carefully selecting the right combination of words to persuade, to inspire, to entertain and, most importantly, to sell.
The 7 Best Guerrilla Marketing Campaigns Ever
Guerrilla Marketing has been misappropriated by the big brands over the last few years. However, the origins of guerrilla marketing are rooted in small, independent businesses.
The Secret to Zero Cost Marketing
The secret to free marketing is, in a word, remarkability. Whereas a humdrum product will need constant investment to get the word out there, a remarkable one will sell itself.
Is it Ever OK to Swear in Your Marketing? (Warning: Explicit Content)
With swearing so commonplace in films, on social media and on TV, why is it still such a taboo to use our four lettered friends in marketing and sales?…
What is Influencer Marketing and Should You Be Using It?
Companies have been paying respected, recognisable people to say great things about their products for years. So why the big fuss about Influencer Marketing?…
Marketing is Broken – Here’s Why…
If you’re not already seeing a decline in your marketing results, there’s a good chance you will soon. Here’s what’s wrong and how to fix it…
7 Websites that Prove Clarity Beats Cleverness
It’s hard putting yourself in the shoes of a new website visitor. Here’s seven shining examples of websites that are nailing their messaging - so you can copy them…