4 Vanity Metrics Every Business Owner Should Avoid

In a world full of marketing chatter and endless advice, business owners are told to constantly track and measure their marketing results. The only problem is, many of the stats we're told to obsess over, are actually pretty hollow. They're called 'vanity metrics'. Not only do they have very little to do with business success but they steal our attention away from the metrics that matter. Here are four of the big ones to avoid...

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The Secret to Zero Cost Marketing

The secret to free marketing is, in a word, remarkability. Whereas a humdrum product will need constant investment to get the word out there, a remarkable one just needs a little gentle encouragement and the word spreads like wildfire. But how do you come up with a product or service worth talking about? We take a look at five startups that have achieved global reputations by being brave enough to be different. Get ready to be inspired...

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Marketing is Broken – Here’s Why…

If you're not already seeing a decline in your marketing results, there's a good chance you will soon. Many business owners are reporting a drop-off in web traffic, sales leads and sales enquiries. With that in mind, we set out to find out why the old marketing techniques that have served us perfectly well for the last few years are starting to fail us. We discovered 5 recurring issues...

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7 Websites that Prove Clarity Beats Cleverness

It's hard putting yourself in the shoes of a new website visitor. It's tempting to overload your homepage with content and sales messaging that pushes your prospective customer from pillar to post, dragging their eyes all over the place. However, the websites that really deliver keep their messaging super clear and simple. Very often just a handful of the right words with the right image can drive engagement through the roof. Here are 7 great examples of exactly that...

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Is it Ever OK to Swear in Your Marketing? (Warning: Explicit Content)

With swearing so commonplace in films, on social media and on TV, why is it still such a taboo to use our four lettered friends in marketing and sales copy? We examine some rare cases where the power of bad language has been harnessed to great effect and define exactly what it takes to execute the black art of swearing and selling at the same time. Warning: explicit content follows...

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The Marketing Technology of the Future and How Your Business Can Benefit

The future of marketing is frickin’ exciting. But only if you’re cool with acronyms; VR, AR and IVI make up the new wave of technologies to go mainstream in the next couple of years, changing the way you market your business in a big way. Let’s take a look at each one…

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The Voice Search Revolution Is Coming – Are You Ready?

Voice search is here. For good. And over the next couple of years, we'll be speaking to our devices even more to find the information and products we want. If we're no longer typing our searches or seeing the search results, marketing channels like Google Adwords and SEO are set to be revolutionised. We take a look at what this means for your business and examine how you can prepare for the Voice Revolution.

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How to Write Killer Headlines

We’re awash with mediocre content. So how can you make your article stand out from the humdrum wave of SEO fodder that has engulfed Internet? Well, a good start is by writing a headline that grabs people by the danglies and refuses to let go until they have read every…last…word.

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21 Words that Sell

There are certain words that pack a real marketing punch. So we’ve put together a list of these marketing power words and phrases that can help you connect, convey urgency, earn trust and close deals. Toss a few of these humdingers into your next headline, email or print ad...

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