Is it Ever OK to Swear in Your Marketing? (Warning: Explicit Content)

With swearing so commonplace in films, on social media and on TV, why is it still such a taboo to use our four lettered friends in marketing and sales copy? We examine some rare cases where the power of bad language has been harnessed to great effect and define exactly what it takes to execute the black art of swearing and selling at the same time. Warning: explicit content follows...

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The Marketing Technology of the Future and How Your Business Can Benefit

The future of marketing is frickin’ exciting. But only if you’re cool with acronyms; VR, AR and IVI make up the new wave of technologies to go mainstream in the next couple of years, changing the way you market your business in a big way. Let’s take a look at each one…

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The Voice Search Revolution Is Coming – Are You Ready?

Voice search is here. For good. And over the next couple of years, we'll be speaking to our devices even more to find the information and products we want. If we're no longer typing our searches or seeing the search results, marketing channels like Google Adwords and SEO are set to be revolutionised. We take a look at what this means for your business and examine how you can prepare for the Voice Revolution.

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How to Write Killer Headlines

We’re awash with mediocre content. So how can you make your article stand out from the humdrum wave of SEO fodder that has engulfed Internet? Well, a good start is by writing a headline that grabs people by the danglies and refuses to let go until they have read every…last…word.

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21 Words that Sell

There are certain words that pack a real marketing punch. So we’ve put together a list of these marketing power words and phrases that can help you connect, convey urgency, earn trust and close deals. Toss a few of these humdingers into your next headline, email or print ad...

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Marketing Plan Template

A pilot would never take off without a flight plan, a builder would never start building without an architectural plan, and a doctor would never treat a serious condition without a treatment plan. You get the idea. If it’s important, there’s always a plan. And what could be more important than the success of your business? With that in mind, here's a free, end to end marketing plan template with an accompanying step-by-step user guide.

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The 7 Best Guerrilla Marketing Campaigns Ever

Guerrilla Marketing has been appropriated by the big brands over the last few years. However, the origins of guerrilla marketing are rooted in small, independent businesses that couldn't afford traditional advertising space. At Marketing Renegade, we believe it's time for independent businesses to take the streets back...

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What is Influencer Marketing and Should You Be Using It?

Companies have been paying respected, recognisable people to say great things about their products for years. Endorsements have been used as a marketing technique since the 1760s, when pottery manufacturers, Wedgwood, first used royal approval to promote their products. But what if you can’t afford the A-listers to endorse your product and share it with their fans? Enter Influencer Marketing…

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