Lead Generation Has Changed Forever
It's time for a radical rethink when it comes to lead generation. The days of interrupting people and trying to sell to them immediately are over. It's high time we reframed 'lead generation' as 'the art of getting permission.'
The Secret to Successful Marketing
Marketing, and sales for that matter, is often maligned for being some kind of dark art that uses short term tactics to trick people into buying stuff they don’t need. But good marketing doesn’t work that way at all...
What Is Marketing?
What is marketing? It sounds like a simple enough question, but if you were to ask a thousand business owners what marketing actually is, you’d probably get a thousand different answers.
How to Write Killer Headlines
How can you make your blog posts and articles stand out from vanilla SEO fodder? Well, a good start is by writing a headline that grabs people by the danglies and refuses to let go until they have read every…last…word.
21 Words that Sell
As marketers, words are the essential tools of our trade. We spend our days carefully selecting the right combination of words to persuade, to inspire, to entertain and, most importantly, to sell.
The Secret to Zero Cost Marketing
The secret to free marketing is, in a word, remarkability. Whereas a humdrum product will need constant investment to get the word out there, a remarkable one will sell itself.