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A regular dose of marketing good stuff for business owners and marketing folk*

*For business owners, innovators, and marketers that like to cause a ruckus.


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Lead Generation Has Changed Forever Lead Generation Has Changed Forever
It's time for a radical rethink when it comes to lead generation. The days of interrupting people and trying to sell to them immediately are over. It's high time we reframed 'lead generation' as 'the art of getting permission.'
The Secret to Successful Marketing The Secret to Successful Marketing
Marketing, and sales for that matter, is often maligned for being some kind of dark art that uses short term tactics to trick people into buying stuff they don’t need. But good marketing doesn’t work that way at all...
What Is Marketing? What Is Marketing?
What is marketing? It sounds like a simple enough question, but if you were to ask a thousand business owners what marketing actually is, you’d probably get a thousand different answers.
How to Write Killer Headlines How to Write Killer Headlines
How can you make your blog posts and articles stand out from vanilla SEO fodder? Well, a good start is by writing a headline that grabs people by the danglies and refuses to let go until they have read every…last…word.
21 Words that Sell 21 Words that Sell
As marketers, words are the essential tools of our trade. We spend our days carefully selecting the right combination of words to persuade, to inspire, to entertain and, most importantly, to sell.
The 7 Best Guerrilla Marketing Campaigns Ever The 7 Best Guerrilla Marketing Campaigns Ever
Guerrilla Marketing has been misappropriated by the big brands over the last few years. However, the origins of guerrilla marketing are rooted in small, independent businesses.
The Marketing Technology of the Future and How Your Business Can Benefit The Marketing Technology of the Future and How Your Business Can Benefit
The future of marketing is frickin’ exciting. But only if you’re cool with acronyms; VR, AR and IVI are the technologies set to transform marketing. Here's what you need to know...
The Secret to Zero Cost Marketing The Secret to Zero Cost Marketing
The secret to free marketing is, in a word, remarkability. Whereas a humdrum product will need constant investment to get the word out there, a remarkable one will sell itself.
Is it Ever OK to Swear in Your Marketing? (Warning: Explicit Content) Is it Ever OK to Swear in Your Marketing? (Warning: Explicit Content)
With swearing so commonplace in films, on social media and on TV, why is it still such a taboo to use our four lettered friends in marketing and sales?…