In this episode, Mark and Jamie discuss why it’s crucial that your website loads in no time and examine three simple ways to make site lightening fast. There’s also a metaphor about a bouncy castle that Mark tries his best to de-rail.
53% of mobile web visits are abandoned if a website takes more than 3 seconds to load. Or to put that another way, if you’re paying for web traffic, a slow website will almost double your costs. Conversely, speeding up your website could halve your spend. So, although website speed sounds dull, it’s actually a spectacular way to optimise your marketing budget.
How to Test Your Website Speed
First of all, let’s find out how slow or fast your website is right now. Go to Page Speed Insights and type in your web address. A good speed is between 90 and 100. If your website is scoring less than 90, there are a number of things you can improve quickly to move the needle in the right direction.
Compress Images & Code
Ask your web designer to ensure that the code and images that make up your website are compressed as far as possible. If they are not, ask for this to be implemented.
Minifying your website code essentially strips out any unnecessary elements from and makes your site faster to load. Point your web developer in the direction of Gzip to make their life easier.
Use a Content Delivery Network
A CDN (Content Delivery Network) is a network of servers that minimise delays in loading website content. This is done by reducing the distance between the website user and the server the content is being pulled from. Some web hosting companies already include CDN technology as standard, others don’t. Check with your web developer to see if your site is utilising a CDN. If you’re running Wordpress, Bunny.net is a good option.